Do you want to look inside Zoom marketing?
If you own or work in a SaaS company then you definitely want to know what SaaS Marketing tricks are working for other Big SaaS Companies.
How is other SaaS handling their marketing? How are they aligned with Sales Team? and How the marketing department convince their CEO, Founder’s for new marketing techniques, budget, hires etc?
Below I have Janine from Zoom, she is Zoom.us’s head of marketing and would love to answer your above questions. Look at this video, you will get important insights on marketing from an expert who works in SaaS marketing from past 12+ years.
Key Takeaways from this video:
Make a good in-house marketing team, hire fast when needed. Janine, as she joins zoom, hires 5 marketers within 5 weeks.
Make good Relations with Analytics community, it will help you to get exposure.
Have a strong freemium product, your products should be easy to use and reliable.
While hiring, always choose passionate people who care about your product, who admire your culture, that’s a good fit for your company.
Try to be as humble as you can with your customer. Treat your customers as Humans.
“Nobody wakes up in the morning and thinks about your brand so that’s why zoom is spending thousands of dollars for brand awareness through ads.” – Janine
and lastly, Janine told,
“It’s in our DNA not to go full speed on anything without testing and trying”
So, If you like this tips from Janine do apply it and if you would like to know more on this you can contact her on LinkedIn.
Tell us in comments how your marketing works, what problems do you face, what marketing tools you use?
Bhavesh is a SaaS marketing consultant who loves doing work with SaaS companies and helps them grow their user base using proven marketing techniques. While not doing marketing Bhavesh is eating, reading and travelling. Feel free to reach him for consultation.