4 Simple Tips For Using Content Marketing To Get Ahead Your Competition
How to do content marketing for SAAS Business?
How customers find your website?
Most visitors discover your website through content because you are not a brand yet. Maybe they Google their problems, needs and one of your articles show-up in search results. Content marketing serves you with an opportunity to foster great relationships with your customers and also generate software sales.
It puts you on Google’s radar, drives traffic to your website, nurture relationships with your audience, and position yourself as an industry leader.
How your SAAS business can leverage content marketing?
There are 4 ways you can leverage content marketing for your SaaS business:
Awareness is top of your sales funnel. Here you can use content to build awareness about your product and services. You are not educating them about your products, services, benefits etc, You just educate them about a problem they are facing and offer them ‘informational steps’ to solve the problem.
You want to show them that you exist in this market and you are a brand name in the industry. When a reader and your potential customer reads the content, it’s their first engagement with your company. That’s all for the awareness stage.
It’s a considering stage and second part of the funnel. After creating awareness, you now educate them using content marketing. This way, you don’t introduce yourself and your product but you teach them about your industry.
For example, If you use an email marketing software, you don’t only teach them how to use your software and its features but you also teach them why to use email marketing, what’s the benefit of it, how customer can improve his life with it so you talk about whole email marketing industry and the customer will decide whether they want your software or not. So if they understand why email marketing is important then they know that you can better tell them how to do email marketing and you can solve their problems. Here using your content you prove customer that you’re an industry expert.
So don’t always try to educate about you and your products only, educate them about your Industry and focus on the content they want to read, about their problems. Your approach should be industry-centric, not product-centric.
Here you will ask them about their problems, desires, needs and they will answer. and create your ideal customer persona. So by now, you know exactly whom you are serving. Use content which can talk to your ideal customer. Make them talk to you, give you feedback, answers, response.
Your content can do it and reveal what in the mind of your customer and how can you serve them better. Be the gap between your customer and their problems/needs. At this stage, you use content to talk with the customer which is similar to pre-sale talk. So you have to talk to them to find out more about your customers.
Engagement is really important because you are selling to humans and not to bots.
4) Use it throughout your Sales Funnel
Use content throughout the sales funnel to close the customer. Use content to make the customer experience better and ask your sales and support team to use this content. The secret to closing more deals is to give more value than to earn more. Solve their problem so that customer gets more value from your products. Its always about customers, not yourself so make customer-centric content in your sales funnel so you can close more deals.
That’s the four strategies to use content marketing to grow your saas business., So now what you can do with content marketing?
Using Content marketing you can set a solid foundation and you can engage with your ideal customers and simultaneously build your brand name and position yourself as a leader in your target Industry.
For that Create valuable content that’s relevant to where your customer stands in the buyer’s journey and according to that give them new knowledge, fulfil their needs and desire, or solve a problem.
Then Distribute your content across different media channels and educate your customer to build relationships with them before your competitor do the same.
How are you using content to promote your saas business?
Hope you like the post, implement this and you will get a high result for your company. Please share it with your team members and comment below if you have any questions or anything you want to add to this post.
Source : Sujan Patel’s Video
Bhavesh is a SaaS marketing consultant who loves doing work with SaaS companies and helps them grow their user base using proven marketing techniques. While not doing marketing Bhavesh is eating, reading and travelling. Feel free to reach him for consultation.